FAQs

Best Cotton?
The high quality towel needs best Cotton which have premium cotton that has extra-long fibres. Use of long fibre cotton in spinning yarn means fewer joins. Fewer joins results in stronger and smoother cotton threads. In our towel products, we are using elegance Special Cottons is grown in the small but productive Karur Region in south India where the climate is very dry. Because of this our products becomes even softer and more absorbent with successive washings. Our towel products provide the perfect balance between absorbency and softness which makes it the best cotton to be used in towels. Our towel products provide maximum absorbency and efficient drying.

What makes Florina towels better than others?
All the Florina products are woven in our modern production facility by Swiss made computer controlled weaving equipment imported from Europe. Each and every towel we provide is inspected three times to ensure the perfect towel:  After weaving  After dyeing  After stitching Particular attention is paid to the stitching and finishing of all products. All our towels are double-stitched along the lengths to avoid fraying and for added stability.

What is the best way to care for towels?
Washing: Exposed to oil, soil, and germs; wash towels in warm water with laundry detergent. If the towels are white, they should occasionally be washed with chlorine bleach. Cotton is a natural fibre and new towels will shed some loose fibres. Avoid fabric softeners-they contain silicon that will make the towels water repellent. Drying: While tumble drying will make the towel fluffy, do not overdo, as the heat from the dryer can damage the integrity of the cotton. We recommend using a lower heat setting occasionally or alternate between air and heat drying. Absorbency: To maximize the absorbency of a towel, add a cup of white vinegar to the rinse cycle, once a month, to restore the towel to full absorbency. The vinegar removes any excess detergent, which can affect the towels’ absorbency. Pulled Threads: As all our towels are woven, a pulled loop will not unravel the towel. If you catch the towel and pull a loop, cut off the pulled loop with a pair of scissors.